The new year always brings a certain anticipation of things yet to come. In the world of technology, surprising developments may not be too surprising anymore. Last year, AI was all the buzz and the digital world is beaming but somewhat “chaotic” with how this “phenomenon” in technology is revolutionizing the digital landscape. It’s 2025, and this early, waves are being made in the world of social media. From personalization of content to new mediums and old throwbacks, the following trends presented here are sure to change social media as we know it. Read on and find out!
AI will be a game-changer
Brands that adapt quickly to the world of AI may have a huge competitive advantage over those that don’t. Brands in 2025 will likely use AI for content creation, customer engagement, and workload reduction.
TikTok will still be a massive hit
TikTok offers creative, short-form videos that keep users interested, even hooked. The almost addictive nature of TikTok is great for advertisers and influencers alike.
Social media as a search destination
TikTok, Instagram, and other social platforms are becoming search tools. So, instead of using search engines like Bing or Google, many people will search social media for their answers.
Full-screen content dominates engagement
Vertical videos have higher completion rates thus encouraging brands to adopt full-screen formats to improve their customer interaction.
YouTube Shorts gaining traction
Numerous brands will attract younger audiences with short-form videos while still driving traffic to longer content.
Personalized brand interactions
Social media is becoming a primary tool for real-time customer support and reputation building. Instead of having to email a company and possibly wait days or more to hear back, social media can be much quicker.
Nostalgia marketing
Retro trends and nostalgia are making a comeback. Combine some modern twists, and these campaigns are sure to resonate with different audiences.
Crisis management on social media
If something negative happens with a brand, they’ll likely start turning to social media, if they haven’t already. Social media can help quickly address issues and provide real-time solutions in a public way.