ASUS ExpertBook Ultra exudes aesthetic design with AI-powered performance
ASUS is a multinational company known for the world’s best motherboards and high-quality personal computers, monitors, graphics cards, routers and other technology solutions. The company proudly sponsors programs and initiatives that benefit communities around the world. These efforts represent another way that ASUS honors their brand promise.
In early July 2026, innovation took center stage at the Grand Ballroom of Okada Manila as ASUS Business Philippines gathered over 1,200 executives, IT professionals, enterprise partners, and members of the media for the highly anticipated Philippine launch of the ASUS ExpertBook Ultra. This AI-powered business laptop is for professionals who need a tough, portable machine with strong computing performance.
ASUS Co-CEO Samson Hu made his first official appearance in the Philippines to personally introduce the ExpertBook Ultra. Sharing the stage with Rex Lee, ASUS Vice President and APAC Commercial General Manager, and Francis Avila, Business Development Manager of ASUS Philippines, the executives outlined ASUS’ growing presence in the local commercial market.
Flip Phones. Flip phones have become a small escape hatch for people who want calls and texts without carrying every app they’ve ever regretted downloading. The Motorola Razr still has that snap-shut satisfaction, and newer basic phones give people a way to be reachable without being fully swallowed by a screen.
iPods. Used iPods are getting attention again because they do one job and one job only. Loading a Nano, Classic, or Touch with your own music library feels more personal than letting an app decide what you should listen to.
Instant Cameras. Polaroid and Fujifilm Instax cameras keep showing up at parties, weddings, dorm rooms, and weekend trips because the photo provides a tangible memory. The colors can be strange, the flash can be harsh, and someone will probably blink, but it’s still more fun than uploading memories to Google Photos.
Point-and-Shoots. Canon PowerShots, Sony Cyber-shots, Nikon Coolpix cameras, and other small digital cameras from the 2000s are back in purses and jacket pockets. They make photos look less polished than iPhone shots, with red-eye, blur, and flash glare that somehow feel closer to how the night actually felt.
Wired Headphones. Apple EarPods and other wired headphones have gone from boring backup gear to an actual style choice. They don’t need charging, they don’t vanish into couch cushions as easily, and they’re much more budget-friendly.
Cassette Players. Cassette players and tape decks are getting attention from people who like music that takes a little effort. Rewinding, flipping sides, and dealing with a worn-out case can be annoying, sure, but the whole process feels more involved than tapping shuffle for the 400th time.
Boomboxes. The modern boombox comeback is more of a compromise than anything else, since plenty of new models look old while offering Bluetooth connection. That mix gives people the chunky 1980s and 1990s look without asking them to fully return to D batteries, warped tapes, and radio static.
Reference: 20 signs the internet is falling back in love with old tech
Design & Display
The ExpertBook Ultra comes in a slim magnesium‑aluminum chassis with a 9H nano‑ceramic coating, making it tough, lightweight, and resistant to scuffs and scratches. Its modern look, clean lines, and overall minimalist aesthetic. At 12.24 x 8.38 inches and just 1.09 cm thin, it weighs only 1.09 kg (2.40 lbs). It’s one of the lightest work laptops around, light enough to slip into most bags and easy to carry around.
Durability is a major feature. The laptop meets US MIL‑STD 810H military‑grade standards, built to survive everyday accidents. It featured a 14‑inch 3K Tandem OLED Anti-Glare touchscreen with a 120Hz refresh rate, 1,400‑nit peak brightness, and Gorilla Glass Matte protection. The panel supports 100% DCI‑P3, shows over 1.07 billion colors, and is VESA Certified HDR True Black 1000.
The screen doesn’t fold flat, but it tilts far enough for comfortable use. It also has slim bezels, which keep it compact. The matte finish helps reduce reflections and eye strain. The chiclet keyboard includes a dedicated Copilot key for Copilot+ PC. It has bright and even backlighting. Typing feels great with 1.5mm travel, quiet operation, and a soft tactile response.
The glass touchpad is spacious, smooth, and haptic, which simulates physical clicks. The 6-sensor haptics elevate the user experience. It also supports multi‑touch gestures and adds swipe controls for quick volume and brightness adjustments. This is not a gaming laptop, but you can run most titles at low to medium settings. Thermals are controlled. Even under load, the laptop doesn’t get too hot or loud.
ASUS reported strong financial results in 2025. Revenue reached NT$738.91 billion, up 26.1% year‑on‑year. Its AI server business doubled in growth, hitting targets ahead of schedule. Still, supply chain challenges remain, with memory shortages and rising component prices affecting non‑AI products. ASUS has signaled possible price increases while focusing on efficiency and resilience.
