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How social media redefines what we perceive as attractive

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Advance Solutions wide banner exploring how social media influences beauty standards and body image.
November 2, 2026

   How social media redefines what we perceive as attractive

Living in contemporary times, people came across beauty standards through magazines, movies, television, advertising, and celebrities. But social media has made appearance-based content constant, interactive, and much more personal. Today, being attractive can be based on the profiles of ordinary people, influencers, celebrities, and creators seen on the internet.

In 2022, 43 experiments came up with some conclusions that looking at idealized images on social media caused higher levels of body dissatisfaction. And a meta-analysis of 83 studies concluded that there was a correlation between social comparison on the internet and body image.

In her article for TheZenParent.com, American lifestyle author Sara Springsteen stated that one of the biggest changes is the sheer number of people who can participate in presenting beauty ideals. In the past, a magazine editor, casting director, or advertising agency had considerable influence over which faces and bodies appeared in popular media.

“Social platforms opened the door for practically anyone to build an audience, although popularity and platform algorithms still determine which content receives the most visibility. Filters and editing tools have added another layer to the way attractiveness is presented,” she said.

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Springsteen noted: “People can alter skin texture, facial proportions, lighting, eye appearance, and other features with relatively little effort, meaning that the image on your screen doesn’t necessarily represent what the person looks like in everyday life.” She added: “Experimental research reviewed in 2022 included social media images that had been manipulated to remove wrinkles and blemishes.”  

The author explained: “Social media hasn’t created one universal definition of attractiveness. In some ways, it has done the opposite by giving people access to an enormous variety of communities, styles, cultures, subcultures, and individual preferences. Someone who doesn’t fit the beauty ideals plugged by mainstream entertainment may find an audience online that appreciates exactly those qualities.”

“You have the ability to find others who may not fit into those typical looks, you can find people with different types of beauty and see them portrayed in media. Research on body-positive content has produced mixed results, but systematic reviews show that some forms of body-positive material may help reduce body dissatisfaction,” she revealed.

Vertical infographic poster by Advance Solutions outlining the impact of social media on beauty standards.

She further noted: “If you only allow your social media to show you certain beauty standards, you can start to think there isn’t any variation out there. Which is why social media can change our views on beauty. Social media has therefore changed attractiveness not with new preferences, but by giving those options a persistent place in everyday life.”

Springsteen concluded: “Social media hasn’t changed humans’ idea of beauty completely. It has changed how often we’re exposed to particular appearances, how easily we compare ourselves with other people, and how quickly trends can spread.”

“The healthiest way to view those images may be to remember that a social media feed is a curated collection of photographs and videos, not a neutral survey of what everyone looks like or what everyone finds attractive,” she added. 

Reference: How social media changed what we find attractive

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