Filipinos continue to incorporate the internet into daily routines
People between the ages of 16 and 64 spend an average of 8 hours and 52 minutes daily accessing the internet across all devices. 5 hours and 20 minutes are spent on the internet using mobile phones, while 3 hours and 32 minutes of the typical day are dedicated to using it on computers and tablets. It is worth noting that 60.1% of the total daily online time is spent on mobile devices, highlighting smartphones’ key role in Filipino digital habits.
In light of the nation’s strong cultural focus on family and community, 79.6% of Filipinos use the Internet to remain in contact with friends and family. At 79.3%, nearly as many use the internet to find information, emphasizing the significance of the web as an invaluable source of knowledge. Furthermore, 71.5% said they explore how to do things online, demonstrating a proactive attitude to self-education and practical application of internet resources.
Accessibility trends on the internet provide valuable insights on enhancing and tailoring online content to engage Filipinos. With a rise of 1.5% year-on-year, 98.8% of users still access online material using mobile phones, making them the primary method for Filipinos to use the internet. Despite a 4.6% decrease from the previous year, 61.8% of Filipinos use laptops and desktop computers to access the internet, with mobile choices following closely behind.
Meanwhile, the percentage of Filipinos using tablets for this reason has dropped to 24.4%, a year-on-year fall of 13.2%, even though these devices are multipurpose tools for both productivity and enjoyment. In the same way, the percentage of connected televisions—devices that bring the internet to bigger displays ideal for video streaming and browsing—has fallen to 32.6%, a decline of 3.6% from the prior year.
1.8 million more Filipinos are now online in 2024, bringing the overall number of internet users in the Philippines to 86.98 million, up 2.1% from the previous year. Despite this rise, internet usage time is down, falling 3.8%, or an average of 21 minutes, suggesting that people have gotten increasingly selective with online browsing amidst social media content saturation.
An increase of 0.6% over the previous year brings the Philippines’ internet penetration rate to 73.6%; this number indexed at 111.2 over the worldwide average, indicating an ongoing rise in digital accessibility, integrating more Filipinos within the global online community.
The nation’s use trends reveal an affection for social interaction and ecommerce. Online communication is essential in people’s everyday lives, as 99.2% of Filipino internet users aged 16 to 64 are active on social networks, while 98.2% utilize chat and message services. 91.7% of Filipinos use search engines or web portals to navigate vast online information and data. Lastly, 84.1% of internet traffic goes toward online shopping, auctions, or classifieds, demonstrating the prosperous e-commerce scene and the Filipinos’ fondness for online markets.
Sites like Lazada, Shopee, and Carousell have been important companions to Filipinos’ daily purchases and ecommerce habits for luxuries and essentials. When it comes down to it, Filipinos are very about keeping connected, getting their news, and enjoying all the perks of online shopping.
Reference: Social Media Statistics in the Philippines [Updated 2024] (meltwater.com)
