Micron exits memory market; move is seen untimely with ongoing shortage
US-based memory supplier Micron has announced its exit from the consumer market. Consequently, Micron will retire memory products sold under the Crucial brand, which includes NVMe SSDs and external storage, as well as DDR4 and DDR5 RAM. The move comes as a shocker as it is poised to worsen the ongoing memory shortage in the market.
EVP Sumit Sadana said: “Micron has made the difficult decision to exit the Crucial consumer business in order to improve supply and support for our larger, strategic customers in faster-growing segments.”
With the decision, Micron will focus on supplying memory for AI data centers, a more lucrative business that has been hogging memory supply at the expense of consumer products. Despite the exit, consumer shipments will continue until February 2026.
Micron’s exit will leave a gaping hole in the consumer memory market, depriving PC builders of the trusted Crucial brand. It also remains unclear if any company can fill the gap when analysts are warning that the memory shortage could last for years. Samsung and SK Hynix are also reportedly prioritizing profitability over risky expansions.
Further, the news might not bode well for PC graphics cards since Micron supplied GDDR7 video memory to Nvidia’s RTX 5000 series, in addition to Samsung and SK Hynix. Research firm TrendForce reports that Micron was the third largest supplier of DRAM behind Samsung and SK Hynix. The three companies also dominated the DRAM market with a 92% market share.
Micron is a world leader in innovative memory solutions that transform how the world uses information to enrich life for all. For over 45 years, the company has been instrumental to the world’s most significant technology advancements, delivering optimal memory and storage systems for a broad range of applications.
Micron’s technology and expertise are central to maximizing value from cutting-edge computing applications and new business models which disrupt and advance the industry. By providing foundational capability for innovations like AI and 5G across data center, the intelligent edge, and consumer devices, Micron unlocks innovation across industries including healthcare, automotive and communications.
As the world moves to a new economic model, data is driving value creation in ways we had not imagined just a few years ago. Data is today’s new business currency, and memory and storage are strategic differentiators which will redefine how we extract value from data to expand the global economy and transform our society.
Reference: RIP Crucial: Memory Supplier Micron Exits Consumer Market to Chase AI
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