Reddit’s rise among social channels sets the Internet thinking out loud
The internet has created online platforms where people interact in a virtual world thus the absence of physical connection. These platforms or channels are now collectively called “social media.” Many believe it’s the new kind of media, not replacing the traditional, but enhancing the field of human interaction through digital communication.
Reddit is a social media site that acts as a discussion forum for millions of niche communities called “subreddits.” The subreddits are user-created and topic-specific. There is a subreddit for just about anything you can think of. An example of what this looks like is r/BunniesStandingUp, which is exactly what it sounds like: “a hub for all things bunny (standing up).”
Reddit’s growth had been steady since its beginning in 2005, but it skyrocketed in recent years. As of this year, Reddit is more popular than TikTok as a social platform in the UK, according to the country’s regulator Ofcom. And it isn’t a coincidence.
The major spike in users began in 2024, coinciding with the implementation of Google AI Overview and a partnership between Google and Reddit, according to marketing and consulting firm Ipsos. In February 2024, Reddit struck a deal with Google to allow the search engine to train its AI models using Reddit.
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On the rise of Reddit
In a brand review article, Ron Jabal, CEO and chairman of PAGEONE Group, stated: “For years, the internet has been getting louder but less honest. Feeds became polished. Opinions became performative. Algorithms rewarded outrage, aspiration, and attention, often at the expense of reflection.”
“Somewhere along the way, people stopped trusting what they were seeing and started searching for where real conversations were happening. Increasingly, they found themselves in one place: Reddit. Reddit’s renewed relevance is not accidental. It is a response to fatigue. As social platforms leaned into influence, aesthetics, and monetization, Reddit leaned into something else: conversation,” he added.
Mr. Jabal noted that it’s not the kind designed to go viral, but the kind designed to be useful. Today, when people want to understand a product, a policy, a place, a crisis, or even their own confusion, they do not ask brands or influencers. They ask Reddit.
The PAGEONE Group CEO revealed: “What makes Reddit different is not scale. It is intent. Users arrive with questions, not personas. They come to learn, compare, test assumptions, and hear from others who have been there before. This is why “add Reddit” has become a common search habit. It is a quiet admission that lived experience now carries more weight than optimized content.”
Mr. Jabal further said: “Reddit feels authentic because it does not try to be. Its conversations are messy, contradictory, and sometimes uncomfortable. But that is precisely why they are trusted. In an age of AI-generated articles and influencer talking points, Reddit’s value lies in its friction. You are forced to read multiple viewpoints, assess credibility through peer response, and decide for yourself.”
He went on to explain that the platform does not tell you what to think. It shows you how others are thinking. Reddit is built for depth. Subreddits function as micro-publics where shared interests create context and accountability. Within these communities, expertise is earned, not assumed. Authority comes from contribution over time, not follower count. This peer-governed system produces a kind of collective intelligence that no single creator or brand can replicate.
In conclusion, the CEO declared: “Reddit has become the internet’s informal deliberation space. It is where opinions are formed before they harden, where narratives are tested before they spread, and where trust is negotiated in public. After all, the platform has evolved into the internet’s most honest thinking space. Reddit is where the internet thinks out loud because it reflects how trust now works.”
PAGEONE Group is the Philippines’ top public relation agency, trusted by the nation’s top-performing companies. Their client roster is composed of the top 10% of enterprises across diverse industries, a testament to their unmatched reputation for excellence and strategic impact.
References: Reddit on the rise: What is it and why is AI search popularizing it?
Reddit Is Where The Internet Thinks Out Loud | PAGEONE Group
